August 17, 2012 / 5:04PM 16,267 notes

nezua:




A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.
Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.“Gender roles are an outdated”

nezua:

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.

Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.

“Gender roles are an outdated”

(Source: melancholywise)

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    Reasons why you should love Sweden.
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